As famous designers, stylists, and magazine editors and writers are getting most of their inspiration nowadays from fashionistas around the world, the internet- blogs especially- has become their go-to place to watch and read about the latest trends and receive instant information about the fashion world. Whether it is the newest accessory coming out or talking about the latest it-girl, fashion bloggers always have to be in the know and stay on top of trends.When fashion bloggers are writing a post, they have to know their target audience better than anyone else, especially if they are trying to sell a product:
There's your apartment key, your office key, your mail key, and, if you're one of those lucky ones, a car key—and if you're like us, you've misplaced the whole kit and kaboodle a few times by now. But, perhaps our flimsy, novelty keychain was the real problem, because if we had any of these stunners, we might be more hesitant to lose track of our ring. Here's 14 options that have both style and sturdiness on the lockdown.(http://www.refinery29.com/the_goods/designer_keychains.php)
The post was written specifically for you. This entices the reader as it is written somewhat informally but personably. It makes it seems as though this post is just the same as a friend talking to a friend with the use of the pronouns “you” and “us”. At the same time it remembers to advertise the product extremely well, just as a good friend would do in convincing her girl friend that she needs a keychain as if it were a brand new invention. On a last note, the contraction “here’s” is also used. Although the correct grammar would be “here are”, “here’s” reads better in a blog post if someone was reading it quickly, and again keeps it similar to a real conversation.
In other fashion blogs where the main focus is pictures, these images are usually accompanied by a short and to the point caption:
“WHAT IS LA ROITFELD’S MUST HAVE ITEM FOR THE SEASON? THE CAPE! SPOTTED IN VARIOUS CAPES BY CHLOÉ AND YVES SAINT LAURENT, LA ROITFELD LOVES A GOOD CAPE TO BLANKET HERSELF IN”(http://jakandjil.com/blog/?p=3357)
The use of the question and exclamation point in this example is particularly effective in drawing the reader in to the item being emphasized. This caption is also very, for lack of a better word, cheesy. But this is one element in common with all fashion blogs as is very apparent in this last example:
At Who What Wear headquarters, we spend a great deal of time scouting and spotlighting the most fashionable fresh faces. These noteworthy young ladies (affectionately known as Pretty Young Things, or PYTs, around the office) never fail to inspire us with their nonchalant coolness and brilliant taste in clothes. When broken down into parts, PYT style sounds very contrary—it's on-trend and individualistic, subtle and sexy, androgynous and feminine—but they always make it work. Just look at Alexa Chung: she's the poster girl for the PYT set, thanks to her tomboyish tendencies and affinity for quirky accessories! Working off the hunch that you might have a pal who shares Chung's sartorial spirit and need to find the perfect gifts for her, we rounded up a batch of the best PYT-inspired stuff for your shopping pleasure. Read on for every fashion-forward delight, from splurge-worthy sunglasses to a seriously sharp pair of shoes!
http://whowhatwear.com/website/full-article/holiday-gift-guide-pretty-young-thing/)
This final post encompasses all the elements necessary for a successful fashion blog post. It has a broad, rich vocabulary but it is also kept colloquial. It uses alliteration such as in “seriously sharp” and “sartorial spirit” to sound alluring to the reader. The views in fashion blogs are almost always completely objective; it is just a matter of taste and personal style. This is why behind every post there is always a certain level of excitement and emotion from the writer. The inclusion of exclamation points as well as many superlative adjectives (in bold) serves to appeal directly to the reader as well and invite them to share the excitement.
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Target audience:
Both girls and boys with an interest in the fashion industry or someone simply looking to shop. Whether their specific interest is fashion design, styling, buying for a store, or simply a love of clothes, reading fashion blogs is beneficial for all of them to keep updated with the latest trends and find out what everyone is wearing, at all times.
Topic:
Topics range from announcing a designer’s new line, to describing specific garments and accessories, or discussing what the latest celebrity is wearing and how to mimic his or her style.
Tone:
Descriptive and optimistic, fashion bloggers always want to keep their readers excited about the information or news they are sharing and try to convince them to go out and shop!
Length:
Usually short and to the point, but with some embellishments to the descriptions always accompanying a picture.
